Instagram takes aim at TikTok with these new Reels features

What you need to know

  • Instagram Reels is getting new creative features and audio tools.
  • The service now supports adding your own audio along with new sound effects.
  • You’ll also be able to upload reels of up to 90 seconds in length, up from the previous limit of 60 seconds.
  • Reels has also been updated with new interactive stickers and templates.

Instagram Reels, Meta’s version of short-form videos, has always hoped to lure some of TikTok’s young viewers onto the platform. The platform has occasionally cloned some of its rival’s features in the past, and the latest update is an expansion of its efforts to challenge TikTok.

The service has announced (opens in new tab) new creative tools, audio capabilities, and other features to “help you engage more with your audience and help you express your most authentic self on Reels.”

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