iPhone 13 Pro demand higher than ever, says a new report. This is what Apple is doing to manage the increased demand.
For the last six months, the standard iPhone 13 has seen a steady demand across markets owing to its reasonable combo of price and features. However, six months down the line, it is the more expensive iPhone 13 Pro series that is seeing higher than usual demand. Based on a new report, the demand is high enough for Apple to order bigger batches for the iPhone 13 Pro and iPhone 13 Pro Max from its suppliers. This is despite Apple not reducing the prices of the iPhone 13 Pro and iPhone 13 Pro Max, unlike the regular iPhone 13 and iPhone 13 Mini.
Based on a new report from The Elec, Apple has increased the order for the iPhone 13 Pro and iPhone 13 Pro Max this quarter by a substantial margin. In fact, the iPhone 13 Pro gets orders of 3.5 million units whereas the iPhone 13 Pro Max gets orders of 6.5 million units. This is said to be a 10 million increment in production numbers compared to earlier.
iPhone 13 Pro sees mega increase in demand
Investment bank Morgan Stanley also estimated that “demand for iPhone 13 in the first quarter exceeded expectations.” Worldwide iPhone 13 series shipments are said to have risen by 10 percent. JP Morgan also said that, “Despite various supply and demand problems, all four iPhone 13 series are in stock at US carriers, but the Pro and Pro Max are in short supply compared to other models.”
This is in stark contrast to the iPhone SE, for which Apple had to cut down on its production demands. The iPhone SE 5G has seen low demands than anticipated and hence, Apple had to cut production of the model by 20 percent in the second quarter.
The iPhone 13 Pro and iPhone 13 Pro are currently the best iPhones that Apple makes at the moment. The iPhone 13 Pro series brings certain crucial upgrades over the regular iPhone 13. You get the much smoother 120Hz refresh rate OLED display, much better battery life (the Pro Max can easily last an entire day even with heavy use), and much improved cameras . In fact, these models get the telephoto camera with 3X optical zoom for portraits and further magnification